Issue No. 01 — The July Edition
Every South African deserves access to exceptional fresh food — no matter where they live.
Farm & Basket curates produce from a trusted network of growers, grades and traces every order to a written standard, and delivers it with the care of a premium brand — straight to your door.
"We are not trying to own the farm. We are trying to own the trust."
— The Farm & Basket Standard
The Golden Circle
Our Standard
Five commitments that hold, whether the order is a single fruit bowl or a standing weekly contract.
Freshness is a promise most brands describe and few actually define. Ours is written down — graded, traceable, and handled to the same standard on every single order.
Freshness with integrity
Every product is traceable, graded, and handled to a written standard — not just described as fresh.
Dignity in every delivery
From a gift basket to a weekly hamper, every order is handled with the same care and respect.
Rural pride, national ambition
Proudly rooted in rural South Africa, while building toward a national standard.
Curated, not generic
We select; we do not simply stock. Every line has a reason for being in the range.
Reliability as a promise
You can build your own week around Farm & Basket's word — that's the whole idea.
Priced Against Formal Retail
This Week's Harvest
Every price matched to major formal retail — graded and delivered, at the price you already trust.
Fruit
Vegetables
Ready-Built, Delivered Weekly
The Hampers
Sized for your household. Priced below the same basket at formal retail — every time.
Starter
A lean weekly essentials basket for 1–2 people — apples, bananas, potatoes, onions, tomatoes, carrots, spinach and cabbage.
Family
The full weekly shop for 3–5 people — fruit, root veg, greens, and extras like butternut, peppers and avocados.
Premium
Everything in Family, plus sweet potatoes, lettuce, cucumber, fresh herbs and lemons — for households that cook often.
Never Run Out
Subscribe & Save
One monthly plan. Four deliveries. 8% off the weekly price, automatically.
- →Priority delivery window on your chosen day, every week.
- →First access to seasonal and limited-availability items.
- →A monthly Harvest Journal — the stories behind your produce and growers.
- →8% loyalty pricing built into every plan, versus paying weekly.
- →No lock-in — change your tier or pause anytime via WhatsApp.
Family Monthly Subscription
The Family hamper, delivered four times a month, billed once — our most popular plan for households of 3–5.
Simple by Design
How to Order
Say hello
Save our WhatsApp number and send a message — "Hi" is a perfectly good place to start.
Tell us what you need
Your box size, hamper tier, or custom list, plus your delivery area.
We confirm
Your order, total, and delivery day and window — no surprises.
It arrives
Packed to the Farm & Basket standard, with a text update when it's on its way.
Ready When You Are